July 22, 2026

Smart Packaging for a Healthy Planet

Originally featured in Supply Chain Outlook

For years, packaging was viewed as the final step in the fulfillment process. Today, that’s changing.  

As businesses navigate riding transportation costs, labor shortages, sustainability goals, and growing customer expectations, packaging is becoming a strategic part of supply chain performance. More organizations are looking beyond the box to improve efficiency across their warehouse operations.  

In a recent interview with Supply Chain Outlook, Packsize Chief Revenue Officer Brian Reinhart discusses this shift an explains why packaging should be considered a connected system – not just a shipping container.  

“Packaging is moving from being a back-of-house function to becoming a strategic lever in supply chain performance. For years, companies optimized every part of the warehouse except the box – that's starting to change.” - Brian Reinhart, Chief Revenue Officer, Packsize

The interview explores how right-sized packaging helps businesses reduce waste, improve operational efficiency, lower transportation costs, and create a better customer experience. It also discusses the role of packaging automation, software, and integrated workflows in helping warehouses adapt to changing business demands.

Whether you’re exploring packaging automation for the first time or looking to optimize an existing operation, the conversation offers practical insight into how packaging is evolving alongside the modern supply chain.  

Read the full interview in Supply Chain Outlook

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